✨Too busy to read today? Jump to the bottom for the speedy rundown.✨ Reader, Do you find it hard to show up for your business sometimes?This past weekend I did my best to be present con mi esposo (my husband), but the world's harsh realities kept pressing on me... We were trying out a new lunch spot — chatting about the usual.🐩 Coco, obviously. 👨🏽 Upcoming events, like Father's Day. 🏖️ And some summer must do's in San Diego... But then the conversation shifted. I got a text from one of my...
over 1 year ago • 4 min read
✨Too busy to read today? Jump to the bottom for the speedy rundown.✨ I'm human. I really enjoy my weekends away from my laptop with a margarita in hand –– tajin on the rim, gracias. Last weekend was just that. I was at a bar, minding my own business, when a complete stranger leans over and asks: "Can I touch your hair?" 👀 There was no introduction. There was no connection. Just... reaching.***cue tense shoulders, hair standing up, and that fake "con los dientes pa fuera" smile.***(psst,...
over 1 year ago • 3 min read
✨Too busy to read today? Jump to the bottom for the speedy rundown.✨ The sun actually came out in San Diego this weekend... And before ya come at me with "But it's always sunny in San Diego, Mayra!"We have a thing here called "May Gray" and "June Gloom."And knowing my Cancer, sunny vibras energía, when that sun popped out, I was OUT — with mi Coco of course. We were walking past a group of tourists when I overheard someone say: “I love this beach. The sand doesn’t get stuck in your shoes like...
over 1 year ago • 3 min read
✨Too busy to read today? Jump to the bottom for the speedy rundown.✨ Back home for the weekend, between the chisme, Vicente Fernandez playing in the background, and the smell of café de olla, my mom reminded me of something I’ve been forgetting in my own business. She was toasting the arroz (rice) — slow, precise, like always — and telling me a story from when I was a little girl. I know, moms right? 😅 Her version states I was stubborn, impatient, and always scribbling stories in the margins...
over 1 year ago • 3 min read
✨Too busy to read today? Jump to the bottom for the speedy rundown.✨ Last weekend I packed up my laptop and headed to Paso Robles, CA for a little work-from-wine-country situation. Nothing fancy – just me, my notebooks, and a view that wasn’t my kitchen table for once. There’s something about those rolling hills that gives my mind that energía I need to continue working from an inspired and refreshed POV — plus my morning cafecito. ☕Obvio. Coco & I enjoying el solecito ☀️ While sitting at...
over 1 year ago • 5 min read
✨Too busy to read today? Jump to the bottom for the speedy rundown.✨ Reader, You know what’s one of marketing’s wildest parts? When I first started my copywriting business, I got into something that nearly every business owner faces: amazing engagement doesn’t automatically translate to sales.**Cries in Spanish**But for reals... My emails were hitting open rates in the 40-50% range (which is honestly pretty impressive in today’s crowded inboxes). Ya'll were replying with “this resonated so...
over 1 year ago • 5 min read
✨Too busy to read today? Jump to the bottom for the speedy rundown.✨ Reader, Let me tell you about Gabriela (name changed to protect the chisme 😉). When she first came to me, she had what looked like "perfect" marketing: ✓ Professional website with all the right sections ✓ Regular posting schedule on social media ✓ Weekly emails going out to her list But something was missing. "This isn't my energy," she told me during our first call, her voice sounding hesitant. "I feel like I'm trying to...
over 1 year ago • 4 min read
✨Too busy to read today? Jump to the bottom for the speedy rundown.✨ Reader, When I was dipping my toes into the copywriting world, I made sure my Spanglish was in people's faces... 📍LinkedIn? Ya sabes. 📍Instagram? You know it. 📍Website? Por supuesto (of course). Why?Because I wanted you to know how much I value my cultural upbringing. Does it mean I cater only to Spanish speakers? Nope. I simply feel proud of my roots and want to share it with the world. Spanglish is how I express myself....
over 1 year ago • 5 min read
✨Too busy to read today? Jump to the bottom for the speedy rundown.✨ Reader, Have I told you about my first test project as a brand new copywriter – back in 2022? 🙈Before I get into it, picture this: 👩🏽🏫 A woman in her late 20's – fresh out of teaching 👩🏽🎓 A student again – new to the copywriting world 💁🏽♀️ An un-learner of the "should's" – just barely getting her typing fingers ready...Got that visual?Bueno. During that test project, I spent THREE WEEKS perfecting an email sequence for a...
over 1 year ago • 4 min read